Arbitron Guest Speaker, Chris Peck

Guest speaker Chris Peck, a Senior Account Manager for Arbitron will explain:<p>

- Background on Arbitron and our role in the media community: Radio, OOH, Agencies, Cable/TV, New/Emerging platforms<br>
- Background on Scarborough and the partnership with Arbitron & Nielsen<br>
- Sales & Marketing uses for Scarborough: multi-media with an emphasis on using OOH in the media mix.