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October 2007 Issue A Message From the President Endings and Beginnings… As the sun sets on summer the Syracuse Ad Club is going through its own transitions. First, we’re saying goodbye to board members Ann Marie Stonecypher and Ray Ripple. We thank Ann Marie and Ray for their time and dedication to the board; they’ll be greatly missed but will remain familiar faces at club events. At the same time we’re welcoming a new board member, Bret Burghdurf. It’s also an honor to be elected your club president, and I look forward to serving our membership! A new slate of officers will support the club too. Contact: Carri Gregorski
Events October 18th Notworking Networking at Riely's Join ad club members at Riely's on Thursday, October 18th. Make new business contacts, meet new people or exchange ideas with other professionals in your industry. Ad Club's Not Working Networking Nights are a perfect opportunity to 'get out there' in a relaxed and casual atmosphere.
Save The Date: Oct. 25th Guest Speaker: "How Can Arbitron Help You?" Join us for lunch at the Sheraton University and hear guest speaker Chris Peck explain the benefits of Arbitron. Time: 11:30 Registration, Lunch and speaker at 12:00 Location: Sheraton - Syracuse University Sponsors: Lamar Outdoor Advertising
Cost: Lunch/Speaker: $25 members, $30 non-members, $20 students
Save The Date -Media Auction and More - November 8, 2007 Start your 2008 Media planning and complete your 2007 holiday shopping at our Media and More Auction!
Location: Sheraton - Syracuse University Contact: Nicole LeClair News Pump Relationship Technologies is Altering the DNA of Marketing Communications! Pump is a very different marketing strategy and technology company. We do what the Ginormous Marketing Machines don’t want to do: Create relevant, persuasive, one-of-a-kind marketing solutions that resonate with smart consumers. We combine a dash of old school direct marketing techniques, a pinch of digital technology, and a heaping helping of behavioral insight to create marketing solutions that speak with consumers, not at them. ABC Creative Group wins three Awards of Distinction in The Communicator Awards 2007 Print Competition Based on the evaluation of judges at The Communicator Awards 2007 Print Competition, ABC Creative Group made a notable performance, winning an Award of Distinction for three separate entries.
An Award of Distinction was given to ABC Creative Group for the Central Leatherstocking Region’s “TripKits” print piece, in the Business-to-Consumer category. ABC was granted another Award of Distinction for OCRRA’s “BlueBinIt” print campaign in the Advertising Campaign category. The “CrestHill Suites Brochure” won ABC Creative Group a third Award of Distinction in the Business-to-Business category. Contact: Amy L. Roberts MRA Group takes first place at 7th Annual CADDY Golf Tournament! Congratulations to the first place team from MRA Group: Dan Lux, Valerie Pucello, Tom Collins and Tom Merrick! Second Place: Bosch/McQuade & Bannigan, Inc Team; Jeff Deinhart, Keith Hartman, Mike Johnson and Don Johnson
Photos: http://www.syradclub.com/gallery/main.php?g2_itemId=579 Ad Club membership learns "The Laws of Advertising" June 27, 2007: Baltimore attorney Jim Astrachan, of Astrachan, Gunst, & Thomas, is co-author of "The Law of Advertising." Jim's fun and educational presentation gives real examples of "Ads That Shouldn't Have Run" due to legal issues such as false advertising, right of publicity, copyright, trademark and the unexpected. Thank you to Eric Mower and Associates and Embassy Suites for sponsoring this educational speaker program. 2007 Fall TV Preview moves to The Palace Theater due to popular demand! Over 100 Syracuse Ad Club members gathered for breakfast Monday, September 17th at the Palace Theater to get a first look at the exciting new fall TV lineups from ABC, CBS, NBC, PAX-TV, FOX, CW, the MyNetworkTV and Time Warner.
Thank You to our event sponsors: WSTM 3, CBS 5 WTVH, WSYR 9, Fox 68, WCNY and Time Warner Cable The NEW WTVH.com is NOW LIVE! One of the many advantages that we now have is that we are the ONLY site in our market to offer YouNewsTV. Soon you will see us feature the YouNewsTV clips from our site on the air during newscasts. Obviously our goal is to have viewers add photos and videos to our site and then watch our newscasts to see if we air their clips. Our viewers are now our partners to add content to our site Recap: 5th Annual Student Portfolio Review Prior to graduation in May 2007, local creative Directors and professionals gave students feedback on their portfolios and offered career advise. Participating agencies included: J. Walter Thompson (NYC) MRA, Eric Mower and Associates, Designworks, Latorra, Paul & McCann, 2ndNature, StressDesign, Hopko Design, CAMP, 2ndNature, Giasanti Design, Epoch Advertising, Becky's Graphic Design , Gads!, and Partners and NApier (Rochester), Romanelli Advertising.
Special thanks to Kevin Mann for Chairing the program and the S.I. Newhouse School of Public Communications for sponsoring the event. AAF Info AAF, Xtential lanch new web site! New Web Site Design Features Streamlined Content and Accessibility WASHINGTON, D.C.—At the culmination of a year of creative teamwork, the American Advertising Federation (AAF) and Xtential Corporation launched today the newly redesigned Web site AAF.org. The overall enhanced design of the site promotes AAF's role as a national grassroots organization that unifies the diverse voices of the advertising community. The AAF previously worked with Xtential in 2000 to recreate the original AAF.org. Xtential also designed and developed Advertisinghalloffame.org, the virtual museum for the Advertising Hall of Fame. Job Postings Welch Allyn: Graphic Design Internship Our in-house marketing department is looking for a talented student interested in a PAID Graphic Design Internship for Fall 2007. Hours will be flexible to work with your class schedule. Great opportunity to gain hands-on design and marketing experience. Duties will include initial design and layout through production of sales/marketing and corporate communication materials; photo editing; and production-related projects Contact: Tara Colvin The Ithaca Times: Advertising Sales Manager The Ithaca Times (Ithaca New York's alternative weekly newspaper and a group of suburban weekly newspapers) is currently scheduling interviews for the position of Advertising Sales Manager. Anyone interested should email a resume to Publisher Jim Bilinski jbilinski@ithacatimes.com Contact: Jim Bilinski Pump Relationship Technologies: Content Manager We’re looking for a Content Manager to collect, organize, edit, tailor, and revise content for use in online and offline marketing elements. Contact: Nicole Hulchanski Pump Relationship Technologies: Web Developer / Programmer / Interface Developer We’re looking for a Web developer to help build our proprietary system for multi-channel, personalized communications.
You need to be skilled in web technologies such as PHP, MySQL, XHTML, XML, and JavaScript, as well as in object-oriented programming. You must show a love of clean, beautiful and maintainable code and be able to learn additional languages and technologies as needed. Experience with Ajax, Ruby on Rails (RoR), data-driven-Flash, other GUI / Rich Internet Application framework is desirable. Additional expertise with MySQL, PostgreSQL, SQL Server, Oracle, or other database technologies is desirable. Contact: Nicole Hulchanski Pump Relationship Technologies: Engagement Manager We are seeking an Engagement Manager to work with clients to identify marketing program requirements and objectives, design and plan solutions using our methodology and technology, and interact with clients as these solutions are developed and implemented. Contact: Nicole Hulchanski Pump Relationship Technologies: Programmer / Software Engineer We’re looking for a programmer / software engineer to help build our proprietary system for multi-channel, personalized communications. You’ll also research and integrate open source code and tools as we develop the system.
You’ll need to be skilled in programming technologies such as Java, C++, or C#, have a strong understanding of database design, and SQL and XML development, and have experience working in N-tier / multi-tier architectures. Contact: Nicole Hulchanski Pump Relationship Technologies: Direct Marketing Specialist We are currently seeking a Direct Marketing Specialist to: Contact: Nicole Hulchanski Pump Relationship Technologies: Marketing Database Manager / Administrator We are seeking a Marketing Database Manager / Administrator to:
Required Experience: Contact: Nicole Hulchanski Pump Relationship Technologies: Web and Software Quality Assurance Engineer / Analyst We are currently seeking a Web and Software Quality Assurance Engineer / Analyst to:
• Ensure the quality of web pages, web applications, interactive Flash-and Flex-based tools and interfaces Contact: Nicole Hulchanski Pump Relationship Technologies: Marketing Strategy Analyst We are seeking a Marketing Strategy Analyst to: Contact: Nicole Hulchanski Pump Relationship Technologies: Web Developer We’re looking for a versatile, design-oriented Web developer to develop promotional websites and related online marketing elements. You’ll need a great portfolio, outside the box thinking, intellectual curiosity, and the ability to work well in a multi-discipline team. You’ll also need creative problem-solving skills, and passion for quality and detail. Contact: Nicole Hulchanski Pump Relationship Technologies: Interactive and Direct Marketing Project Manager We’re looking for an Interactive and Direct Marketing Project Manager. You’ll be responsible for managing design, development, and deployment of multiple, interdependent direct mail, web sites, and e-marketing elements.
You’ll manage projects from award to completion, with responsibility for day-to-day management of the engagement. These responsibilities include managing, monitoring, and maintaining the project scope and progress towards completion, task timelines, operating budgets, required staff/resources, and overall quality of the resulting deliverable.
Contact: Nicole Hulchanski Movers, Shakers and Newsmakers 2ndNature recieves Webby Award for Dinosaur Bar-B-Que website The Webby Awards, the leading international honor for the Web, recognized Dinosaur Bar B Que’s website (www.dinosaurbarbque.com) as an Official Honoree, a distinction that recognizes work exhibiting remarkable achievement. The site was designed and developed through a collaborative effort between 2ndNature and Terakeet, both of Syracuse, New York. 2ndNature provided the creative design and website authoring and Terakeet provided the e-commerce and search engine optimization components for the site. Contact: Joel Fairbank CBS 5-WTVH Syracuse Appointed John Nizamis To Local Sales Manager ohn comes to CBS 5 WTVH from Rochester, New York where he most recently held the position of Interim Director of Sales at the WROC-CBS and WUHF-FOX duopoly. John also contributed in various roles including Local Sales Manager and National Sales Manager at WROC-CBS and WUHF-FOX since he was hired in 2002.
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