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April 2008 Issue

A Message From the President

Fair Weather and Fresh Programs…

With spring officially here, the Syracuse Ad Club continues to plan exciting events. Thank you to all who attended the Syracuse Advertising Awards and ADDY show on March 7. Due to the tireless efforts of our awards chairwoman, Amy Roberts, and her planning committee, the awards competition included more entries, and new participants and sponsors. It was the most successful competition in five years! Congratulations to all of the winners! Those of you who couldn’t attend can view the event photos on the Ad Club Web site.
Read More … Email: cgregorski@mower.com

Ad Club sponsor Visual Technologies is a full-service multimedia company whose sales and rental departments are proud to represent many fine manufacturers of audio, video and projection equipment. The company's videoconferencing facility enables people who are thousands of miles apart to meet without traveling, and their video facility is equipped for both video and audio production. To learn more, call 315-423-2000 or visit Visual Technologies at 1620 Burnet Ave., Syracuse.

Events

SAVE THE DATE! - MAY 15TH - Guest Speaker Luncheon: Applying Athletic Training Principles

Join us for a fascinating perspective from speakers who put the wheels in motion to achieve goals that they never thought possible. Draw from their experience of transitioning from being average achievers to highly accomplished business folks!

Don’t miss out on this opportunity to learn the secrets of success from the people that know it best!

Thursday, May 15th
Sheraton University
Cost: $25 members, $30 non members

Read More … Email: rsvp@syracuseadclub.com

2008 Awards Show Recap

This year’s ADDY Awards Show was a huge success. With over 200 attendees, OHM Lounge was rockin’ as the excitement of the evening could be felt as soon as you entered the venue. Fran McGrath was honored with the Crystal Prism Award for his lifetime service and dedication in the local advertising industry and two student scholarships worth $500 each were given to Todd Dack and Katie Baran in the name of Fran’s daughter, the Suzanne L. McGrath Scholarship Fund.
Read More …

6th Annual Student Portfolio Review

We need professional creatives to review portfolios.

April 23, 2008
4:30 PM -8:00 PM
SU Newhouse III - Hergenhan Audiorium

Read More …

Contact: Kevin Mann
Email: kmann@syr.edu

Save the Date for the 8th Annual CADDY Golf Tournament

Friday, August 22, 2008 at The Links At Sunset Ridge !
Read More …

Contact: Sean Johnston
Email: sjohnston@lamar.com

News

Syracuse Ad Club Announces Open Board Positions

The Syracuse Ad Club 2008-2009 Board of Directors seeks enthusiastic, energetic candidates to fill some open board seats. The board meets once a month, with sub-committee meetings based on event involvement. Applicants should submit a cover letter and résumé to Nicole Pooler at npooler@wtvh.com. Please send materials by May 5, 2008. A nomination committee will contact candidates in mid-May. Don't miss this great opportunity to learn from and network with the Syracuse Advertising and Marketing community!
Read More …

Contact: Nicole Pooler
Email: npooler@wtvh.com

RECAP OF Donny Deutsch Presentation at Newhouse -By Joseph Ziarko

When I first heard that Donny Deutsch was speaking at Newhouse, I was a little skeptical. Honestly, I wondered how this man had time to step down from his multi-billion dollar high horse to mingle with the commoners for an afternoon at SU, and share with us some of his knowledge about becoming a success story. My cynical outlook remained unchanged when I first saw him. He casually sauntered into the auditorium, sporting nothing-but fine, designer jeans and an un-tucked collared shirt. He looked pristine, but was dressed-down enough as to appear non-threatening and approachable. He was tan enough to be confused with a native Floridian, and had smile so white it could stop traffic. I thought to myself, “So this is what success looks like?” Then he began to speak. And it was incredible….
Read More …

Welcome to Our New Members

Defenshield Inc

Defenshield provides baliistic protection equipment for the military, law enforcement, security adn government. Products include Mobile Defensive Fighting Positions, Barrier Caps and Handheld Shields.
Read More …

Contact: Theresa Brigande
Email: theresa@defenshield.com

Action Airgun

Action Airgun is an internet-based target shooting sport that allows any shooting enthusiast to compete globally with the best shooters in teh world for bragging rights.
Read More …

Contact: John Ebensperger
Email: ebby@actionairgun.com

Total Advertising Inc.

Total Advertising, Inc., is a full-service agency and creative production facility. We provide complete print management (from concept & design to delivery), TV commercial production, media management, television media buying, web design/application development and hosting for clients nationwide.
Read More …

Contact: Mark VanApeldoorn
Email: markvan@total-advertising.com

Quinn Design

Quinn Design is a sole proprietorship graphic design studio that specializes in communication design for corporate and institutional organizations, with a focus on healthcare and higher education.
Read More …

Contact: Joe Quinn
Email: joequinn@twcny.rr.com

Todd Denny Voice Over Talent

As a professionally trained voice actor, I can provide a creative approach to any voice over needs. Voice over services for radio and television commercials, audio books, training videos, messages on hold, industrials, and interactive media - anything that needs a voice!
Read More …

Contact: Todd Denny
Email: todd@todddennyvo.com

AAF Info

AAF National Conference 2008

June 8-10, 2008 - Atlanta

Consumers have more choices than ever. Marketers must break through—in the right place with the right message—to make an enduring impression.

This June the advertising community will converge on Atlanta to connect as an industry—creatively, culturally, technologically and, of course, socially.

Visit www.aaf.org/calendar/aac08 for full schedule and to register.
Read More …

AAF Job Bank

Searching for a new job? The AAF Job Bank, part of the Marketing Career Network, is a great resource for finding that perfject job in advertising or marketing. Thousands of top employers in the industry use the Marketing Career Network to find candidates. It's free to post your résumé or apply for a job. Start your search today!
Read More … Email: www.aaf.org/jobs

Job Postings

Art Director/ Graphic Designer, Designworks Advertising

Combine creative thinking with extensive visual and conceptual skills, add in a little organizational ability and at least 3 years graphic experience in the “real world” and you have one perfect Art Director/ Graphic Designer candidate. We believe there is one out there and we’ve got a pair of jeans waiting.
Read More …

Contact: Scott Herron
Email: sherron@designworksadv.com

Advertising Non Tenure Track Professor

The Advertising Department at Syracuse University’s S.I. Newhouse School of Public Communications invites applications for a one-year, non tenure-track assistant professor to begin Fall 2008. Teaching responsibilities will include undergraduate advertising courses such as: Principles of Advertising; Advertising Writing; Account Planning; Media Planning; Internet Advertising; and other courses that complement the individual’s expertise. This full-time position has a yearly six-course load.
Read More …

Contact: James Tsao
Email: Jctsao@syr.edu

Staffing Company

Looking for IT / Engineering / QA Contractor or Full-time Direct-Hire? We cover skills that include Web developers, NET Developers, C# Developers, Java Developers, C++, C+, Oracle Developers, ERP Consultants, Database Administrators, Project Managers, Business Analysts, QA Testers, Network Engineers, ...etc, and on then Engineering side, we cover Firmware engineers, Mechanical engineers, ASIC engineers, Electronic engineers, Electrical engineers, ... etc
Read More …

Contact: Ray Lazarro
Email: Ray.Lazarro@gmail.com

ACCOUNT MANAGER - Orbitz - (Chicago, IL)

* Manage advertising campaigns on Orbitz, Cheap Tickets, and Away.com for suppliers, destinations, attractions, and non-endemic accounts
* Optimize campaigns to ensure contract realization and prevent under-delivery.
* Deliver high quality reports and analysis of campaign results to clients on regular basis
* Ensure on-time implementation of all advertising campaigns
* Collect assets for Merchandising campaigns
* Take screen shots of campaign placements at launch
* Manage 3rd party advertiser discrepancies and pull 3rd party reports for billing
* Forecast revenue based on campaign delivery metrics
Read More …

Movers, Shakers and Newsmakers

AdWorkshop and Inphorm Inc. Continue Growth

LAKE PLACID, N.Y., - AdWorkshop and its sister company, Inphorm Inc., are continuing their rapid expansion. As part of that effort, AdWorkshop, the Adirondack region’s largest full-service marketing communication’s company, recently appointed Bill Hollister its Acting Creative Director and promoted longtime employee Jim Duhaime to Interactive Department Director. Inphorm Inc., AdWorkshop’s public relations division, recently named Linda O’Leary Public Relations Account Manager.
Read More …

PINCKNEY HUGO GROUP MOVES ON TO NATIONAL COMPETITION WITH DISTRICT TWO ADDY AWARD WIN

Pinckney Hugo Group, a full-service marketing communications firm based in Syracuse, N.Y., was honored with a Silver ADDY® award in the District Two ADDY competition. District Two includes New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington, D.C.

Pinckney Hugo Group received a Silver District Two ADDY award in the collateral material category for four-color brochures with Dairylea 100 Years of Service: 1907-2007, a commemorative coffee table book developed for the Dairylea Cooperative Inc. The book previously received a Gold ADDY award at the 2008 Syracuse Advertising Awards Show in March.
Read More …

Contact: Colleen O’Mara
Email: colleen@pinckneyhugo.com

Solstice Transportation Consulting, has retained dcanter creative for creative and marketing strategy.

Solstice Transportation Consulting, based in Atlanta, works with institutions such as Colleges, Universities, Airports, Hospitals, Corporate Campuses, Municipalities, and Hospitality venues who are either currently managing passenger transportation bus systems, or are developing new transit systems.
Read More …

Contact: Daniel Canter
Email: danielc@dcantercreative.com

CNY COMMUNITY FOUNDATION WINS NATIONAL AWARD FOR EXCELLENCE IN COMMUNICATIONS

Syracuse, NY (March 17, 2008) - The Central New York Community Foundation has been named a Gold Award Winner for Excellence in Communications by the Council on Foundations. The Council’s Wilmer Shields Rich Awards Program recognizes effective communications efforts to increase public awareness of foundations and corporate giving programs.
Read More …

Got news? A position you need to fill? E-mail press releases, job openings and other announcements to info@syracuseadclub.com or mail to:
Syracuse Ad Club
P.O. Box 6048
Syracuse, New York 13217-6048