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September 2008 Issue A Message From the President That "back to school" feeling is in the air ! The State Fair is over, school buses are back on the road (perhaps making your commute a bit longer?), and you may buy school, er, office supplies you don't really need. Although I'm not starting school this fall, I've got that same excited feeling about kicking off another great Syracuse Ad Club year! But I'm getting ahead of myself: Before I talk about all that's to come this year, I want to thank everyone for making the recent annual CADDY's golf tournament a success. If I could, I'd personally thank each and every board member, Ad Club member, and all the guests for coming out and participating! As for upcoming events, get your calendar out; there's a lot going on! What I'm most excited about (aside from the Sep.18th Fall TV Preview and tonight's Member Mixer at Meghan McMurphy's) is all the educational events we've got lined up.
This year, the Syracuse Ad Club is participating in the Newhouse Advertising Speaker Series. It's FREE to attend these lectures and
discussions that feature some of the greatest ad people in the world.
And yes, I mean the world. For example, the CEO of international agency Saatchi and Saatchi will be speaking October 16th. Contact: Sean Johnston
Events Fall TV Preview – Sept. 18 at The Palace Theater Join us for breakfast at The Palace Theater Thursday, September 18th and get a first look at the exciting new fall TV lineups from ABC, CBS, NBC, PAX-TV, FOX, CW, the MyNetworkTV and Time Warner. Nationally Recognized PR Expert Headlines Strategic Communications Planning Conference - Sept. 25th at SU James E. Lukaszewski, ABC, APR, CCEP, Fellow PRSA, one of the nation’s most sought-after strategists in the areas of crisis communications, litigation management and reputation threats, will be the keynote speaker Sept. 25 at “”Strategizing for Success: A PRSA-CNY Communications Planning Conference.” Contact: J.B. McCampbell Guest Speaker: Kevin Roberts, CEO, Saatchi & Saatchi Worldwide - Oct. 16th at Newhouse III, SU Kevin Roberts is the New York-based CEO Worldwide of Lovemarks Company Saatchi & Saatchi, part of Publicis Groupe, the world’s fourth largest communications group. Before joining Saatchi & Saatchi in 1997, Kevin held leadership positions globally with premier brands, including Gillette, Pepsi, and Procter & Gamble. Under Kevin’s leadership, Saatchi & Saatchi has grown revenue year by year and achieved record creative awards. Clients include Procter & Gamble, Toyota, Lexus, General Mills, Visa International. Ameriprise, JC Penney, Wendy’s and Novartis.
News Join us in welcoming our newest Ad Club Board members! The Ad Club Board welcomes two new members to our team: Christina Monaghan and Crystal Smith. Crystal joins the Ad Club as a public relations professional at Latorra, Paul + McCann Advertising and Christina works as a media buyer for Warne McKenna Advertising. Piping Products Team Takes First Place at the 8th Annual CADDY Golf Tournament Congratulations to Piping Products team; Tommy Black, Jim Black, Jim Engelbrecht Jr. and John Braren for winning the 8th Syracuse Ad Club Golf Tournament. Carri Gregorski at EMA won the Ladies Longest Drive and her father Joe Gregorski won the Putting Challenge. John Braren was Closest to the Pin and Bob Sollish from EMA was Closest to the Gopher. Seventeen teams played in the 2008 Tournament on August 22nd at the Links at Sunset Ridge in Marcellus, NY.
Check out our Photo Gallery
Sawchuk Brown Associates Combines With Eric Mower & Associates Eric Mower and Associates (EMA) and Sawchuk Brown Associates (SBA) announced they are combining, creating the region’s largest and most dynamic public relations and public affairs practice and solidifying EMA's standing as one of the nation's top 20 independent communications agencies.
The combination with Sawchuk Brown is EMA's third consolidation in 2008. In June, EMA combined with Mark Russell Associates of Syracuse and Atlanta. In January, EMA combined with Clarke Advertising and Public Relations in Sarasota, Fla. Dellas Graphics Releases 31st Annual Frogfolio Calendar Dellas Graphics' 31st Annual Frogfolio Calendar, featuring illustrations from internationally-acclaimed artists, is printed on new Komori Press with "green" inks and stock.If you have questions and/or would like to receive a calendar, please contact Tom Dellas.
Click below for more information about Dellas Graphics' new Komori 7-Color 40” press. Contact: Tom Dellas Welcome to Our New Members International Demographics Inc. The Media Audit (published by International Demographics) is a syndicated local market multi-media qualitative audience survey. Subscribers of all media types receive a license to our loca survey data, proprietary software, and quarterly on-site training for salespeople (by salespeople). Contact: John C. Schwab Kevin Foresti Currently, Kevin Foresti is the head Graphic Designer for St. Elizabeth Medical Center in Utica, NY. Kevin has a strong ability to create an identity for a business or service and a proven background in marketing and promotions My history of work includes logo design, t-shirt graphics, CD packaging, banners, brochures, wall murals and displays and online graphics. Contact: Kevin Foresti 2008 Membership Survey Please take a moment to complete our 2008 Membership Survey. The Syracuse Ad Club Board of Directors will evaluate the results for future Ad Club program and event planning to better server the requests of our membership.
Go to 2008 Membership Survey here.
AAF Info Advertising Industry Honors Excellence in Multicultural Marketing AAF Announces Recipients of 2008 Diversity Achievement and Mosaic Awards WASHINGTON, D.C.—The American Advertising Federation (AAF) is pleased to announce the recipients of the 2008 Diversity Achievement and Mosaic Awards, which honor companies who have demonstrated innovative efforts in multicultural marketing and advertising. AAF's Mosaic Awards will be presented in conjunction with AAF's District Two Diversity Achievement Awards at an awards luncheon on September 24, 2008, at the New York Athletic Club. The Diversity Achievement and Mosaic Awards have become the primary diversity and multicultural program during Advertising Week New York. Meet the NEW District Two Officers’ for 2008-2009 During AAF National conference, on Sunday June 8, the following were elected to serve as District Two Officers for 2008-2009.
Job Postings Inside Sales/Telemarketing - The Syracuse New Times Are you a people person? Do you LOVE talking on the phone? Are you aggressive, enthusiastic, self-motivated with great communications skills & listening skills? The Syracuse New Times is looking for you! Previous inside telephone sales experience required. Computer proficiency a plus. Contact: Classified Sales Movers, Shakers and Newsmakers Crankdaddy to Compete in Advertising Week's Battle of the Ad Bands! After a rigorous screening process, EMA's Crankdaddy was selected as one of six finalists to compete Advertising Week’s Battle of the Ad Bands. Crankdaddy will play live at the Nokia Theatre on Sept. 24 during Advertising Week in New York.
Donn Denniston, Andres Echenique, Brian Trinca and Tom Merrick have been practicing furiously, honing their chops, and perfecting their Achingly Cool Rock Poses. Tom promises that the band will represent EMA in the only way they know how: With Class. With Dignity. And with Very Tight Trousers.
Pinckney Hugo Group repeats on list of America's 5,000 Fastest-Growing Private Companies NEW YORK, N.Y. – Inc. magazine today ranked Pinckney Hugo Group, a Syracuse, N.Y.-based company, No. 3,424 on its annual ranking of the 5,000 fastest-growing private companies in the country. The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs. Taken as a whole, these companies represent the backbone of the U.S. economy. EMA's John Favalo named in BtoB magazine’s “Who’s Who in B-to-B 2008 This is the third year in a row Favalo has been recognized in the trade magazine’s annual report that highlights the industry’s key thought leaders, movers and shakers. Favalo is named among 17 others in the “Agencies” category. The report appeared in the July 14 issue and is online at www.btobonline.com. Latorra, Paul & McCann wins NAMA National Awards Latorra, Paul & McCann (LP&M) won First Place in the Companion Animal Public Relations Campaign category at the National Agri-Marketing Association’s (NAMA) “Best of NAMA” awards show in Kansas City, MO. The “Being A Pet Is Risky Business” campaign was created for National Pet Wellness, an educational initiation sponsored by the American Veterinary Medical Association and Fort Dodge Animal Health.
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