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October 2008 Issue A Message From the President
I don’t like talking about the holiday season in October any more than you like hearing Christmas music in early November. And usually, I start shopping December 24th (maybe the 23rd!). However, I’ll make an exception for the “More Than Media Auction” November 20th from 5:30pm-8:00pm. It’s the perfect place to get ahead on your holiday shopping, and to pick up spectacular deals on media buys. Admission and parking are free for Ad Club members and their guests. The event includes complimentary 1-hour open bar along with pasta and carving stations.
This is a very exciting time to be involved with the Syracuse Ad Club. Our events are filling up with more people and energy and there is no end in sight. We had perfect weather for the golf tournament, that was followed up with one of the best networking nights that I have attended, and then the Palace Theatre did a great job of helping us spotlight the Fall Preview. Then, coming up we are fortunate to have Phillip Beswick from the Media Audit to join us on October 20th. this should be a must see for anyone buying or selling media in the Syracuse area. And once more I’ll say it, Get thee to the Media Auction – it will be a great time, and great deals will be had. Contact: Sean Johnston
Events Get a head start on your holiday shopping and media buying - tax free! Save The Date - November 20th for the Syracuse Ad Club's More Than Media Auction at the Sheraton University Hotel. FREE to all members, guests and donators. Free food, beverage and parking! Come bid on thousands of dollars worth of media and walk away with great deals! Holiday gifts for 50% off – can’t beat that! More information and sneak preview of packages up for bid, coming soon. Download the 2008 Media and More Auction Donation form.
PS: Secret prize for the highest bidder of the night!
Contact: Nicole Pooler Guest Speaker: Antony Young, CEO, Optimedia - Nov. 18th at Newhouse Date: November 18, 2008 Antony Young is based in New York and heads Optimedia, a media agency that specializes in media and communications strategy. Optimedia US manages over $2 billion in media billings with offices located in six cities.
Antony began his 20 year international advertising career in New Zealand and has held senior management roles in Asia/Pacific, Europe and the US. This included CEO of ZenithOptimedia Asia based in Hong Kong and CEO of ZenithOptimedia UK Group based in London. He was also a founding partner of a specialist digital marketing venture.
Welcome to Our New Members Paige Group The Paige Group is a marketing communications and public relations consulting firm headquartered in Utica, NY. Established in 1968, the firm today serves business-to-business and consumer clients in regional, national and international markets. Contact: Ann Martel AAF Info AAF Invites Its Members to Participate in New Web Seminar Series, "From the Source" WASHINGTON, D.C.—"Social Media and Advertising—How to Tap Into an Exploding Consumer Phenomenon," will be the first topic in the American Advertising Federation's new Web seminar series, "From the Source." "From the Source" will feature 30-minute Web presentations by advertising experts from throughout the industry and focus on a wide variety of topics, ranging from social media to diversity to legal issues.
"The 'From the Source' Web seminar series represents only the first of many new comprehensive membership benefits from the AAF," said Murray Gaylord, AAF chairman and vice president, marketing and consumer insights, NYTimes.com. "I look forward to initiating many more programs that not only reinforce the AAF's role as the unifying voice of advertising, but also provide valuable tools and resources for our members." AAF SmartBrief 16,500 of your peers in the advertising industry count on AAF SmartBrief's concise news summaries every day to stay ahead of the competition. Why don't you?
This FREE, daily publication helps you break through the information clutter with quick, easy-to-read summaries of articles relevant to you. It even comes equipped with wireless compatibility for mobile readers. Movers, Shakers and Newsmakers Community Bank Campaign Created by EMA Receives ABA Awards for Creative Excellence. SYRACUSE, N.Y. – It was all smiles at the American Bankers Association’s (ABA) 2008 Financial Marketing Awards ceremony, as Community Bank, N.A., a wholly owned subsidiary of Community Bank System, Inc. (NYSE: CBU), was awarded for creative excellence in financial marketing with its “Bank Happy” campaign, created by Community Bank’s agency of record, Eric Mower and Associates (EMA). The ABA Financial Marketing Awards honor the best bank and marketing campaigns from across the nation, and are awarded to marketing professionals and their agencies for creative excellence based on bank asset size. In the category of financial institutions with assets of $1 billion to $5 billion, Community Bank’s “Bank Happy” campaign placed first in the Brand Campaign and Customer Acquisition Marketing categories.
“The ‘Bank Happy’ campaign’s ability to connect with people is the key to its success. It never speaks ‘at’ you. Rather, it speaks with you,” said Tom Merrick, partner and creative director, EMA. “Every ad, every brochure, every in-branch poster, you name it—it’s all part of an ongoing, friendly conversation we’re having with our customers.”
ABC Creative Group Wins 2008 Bronze Telly Award ABC Creative Group won a 2008 Bronze Telly Award for their client, the Central Leatherstocking Region. The bronze winning work is a :30 TV commercial that features many of the exciting attractions in the Central Leatherstocking Region for a fun and affordable weekend getaway. The commercial can be viewed on ABC Creative Group’s website – www.abccreativegroup.com. Pinckney Hugo Group and Salada Tea Featured by ADWEEK, The New York Times and PRWeek Pinckney Hugo Group, a full-service marketing communications firm based in Syracuse, N.Y., and Salada Tea were featured by ADWEEK, The New York Times and PRWeek for the launch of Salada’s “Unbottle Your Tea” campaign. The purpose of the educational campaign is to promote the consumption of freshly brewed tea from tea bags as a healthier, less expensive and more environmentally friendly alternative to bottled teas. The campaign includes national print and online advertising, public relations, and an “Unbottle Your Tea” Web site that features health, environmental and cost-saving statistics, links to related articles, social networking, green activism, an advice column from a nutritionist, recipes and giveaways. Mark Dolliver, from ADWEEK writes, “You know ‘green marketing’ is getting more sophisticated when it includes a subtle attempt to hamstring a brand's competitors... Needless to say, this would be a blow to Salada's bottled-tea rivals. Nothing like saving the planet and sinking your competitors in one fell swoop.” For more information, visit www.unbottleyourtea.com. Best of Show Goes to County Ad Campaign Created by Koenig Advertising Public Relation Onondaga County’s ad campaign promoting the Clay Business Park and its abundant water supply won Best of Show at the Northeastern Economic Developers Association’s (NEDA) Literature & Promotions Awards in Buffalo today. Koenig Advertising Public Relations created the campaign.
The three ads were headlined, “H2Oh!”, H2Whoa!”, and “H2Woe?” with the exclamation points and question mark designed as water drops. According to NEDA Executive Director Eric Anderson, the awards “recognize the very best -- and most effective – communications work in our profession.” Van Duyn Home and Hospital Chooses ABC Creative Group as Agency of Record an Duyn Home and Hospital has chosen ABC Creative Group as agency of record. Van Duyn decided on ABC because of their idea-based marketing strategy and creative ideas. Van Duyn Home and Hospital are making positive changes and are moving in an alternative and unique direction in caring for the elderly. They wanted to hire ABC Creative Group to help them create a distinctive campaign that will highlight these innovative methods and make them the number one choice for long-term care.
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